PhD. (Marketing management) UUM, MSc (Management) UUM, BBA(Hons) (Marketing), DBS, Dip Edu (TESL), UiTM Malaysia, Cert Retail management, VCU Richmond, USA 34 years of teaching in Malaysian MOE Polytechnics, and UPSI Written 43 articles in local and foreign refferic journals, five books and presented 30 over papers in conferences at national and international levels. Conducted a few research with university, ministry of higher education and outside grants. Have been sitting on a few editorials board of international journals. I am chief editor of a few journal as well. Supervised successfully a few (5) doctorate students and frequently called for external examiner for PhD students of local universities.