How to use protocol to build strong relationships, online or offline? How to ensure a successful visit of a high-level delegation or any other event with VIP’s? How to officially invite and welcome dignitaries? What seating arrangement supports the goal of strengthening relationships? How to navigate a formal dinner or a networking event? 

Follow our Protocol Training and learn how to become the protocol management expert of your organisation in charge of building strong relationships.

At our Protocol Training we will teach you not only the rules of protocol, but also the method of protocol as described in our book Protocol to Manage Relationships Today: Modern Relationship Management Based Upon Traditional Values (Amsterdam University Press, 2020). By applying the method in several real-life business cases, you will become proficient in preparing any type of meeting with dignitaries or any other most valued stakeholders. After following our Protocol Training, you will be equipped to meet the challenges and complexities of contemporary protocol management to build strong relationships.

The Protocol Training also focusses on developing personal skills; during several interactive classes we will teach you diplomatic and networking skills, non-verbal communication, and personal presentation. Furthermore, the Protocol Training includes a formal three-course etiquette dinner, a workshop about cross-cultural communications and a guest lecture about UN, EU and NATO protocol.

The Protocol Training includes:

• All class material including an extensive binder with hand-outs and
• The book Protocol to Manage Relationships Today; Modern Relationship Management Based Upon Traditional Values (Amsterdam University Press, 2020).
• All catering during the training, including three
• A three-course etiquette
• A framed certificate (the Protocol Training is certified by Leading Protocol & Etiquette Schools of the World).