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The Pharma Forecasting Course

2-Day Training Course with Gary Johnson

Learn the evidence-based concepts, models and techniques that work best to forecast the sales of pharmaceuticals – Know how to build Market Access into your forecasts – Learn to distinguish reliable from bad forecasts and how to forecast cost-effectively – Get practice with an Excel-based forecasting tool that integrates all the techniques taught.

By attending this course you will learn;

  1. The 6 proven principles for producing the most accurate forecasts.
  2. When and how to use epi-based vs. sales-based forecasts.
  3. How to build Market Access correctly into your forecasts.
  4. Market share forecasting, including the simple models that provide the best forecasts.
  5. Uptake models: Why products are taken up by the market at different speeds and how to model this.
  6. Extrapolation techniques: How to project a trend in the most accurate way.
  7. The sources of data and the advantages and disadvantages of different source types.
  8. How to deal with unique-to-pharma issues like lines of therapy, co-prescription, etc.


17 Dec 2020 @ 10:00 am

18 Dec 2020 @ 03:45 pm

Duration: 1 days, 5 hours


Renaissance London Heathrow Hotel

Bath Rd, Hounslow

TW6 2AQ Longford

United Kingdom

Organised by


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