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Understanding Patient Behaviour & Developing Personalised Solutions

1-Day Training with Prof. John Weinman & Natalie Newell

Understand the drivers of patient health behaviours – Learn how to identify and interpret specific individual drivers of health behaviours – Understand the practical steps to design/enhance your support solutions in a way that delivers true personalisation and support for all stakeholders - Take your current patient/caregiver/HCP support solution(s) to the next level with insights from Professor John Weinman and Natalie Newell.

By attending this course you will learn;

  1. The drivers of patient health behaviours ( non-adherence to medication).
  2. How to identify and interpret specific individual drivers of health
  3. Actionable steps to design or enhance personalised solutions that address these
  4. Identify strategic behavioural change opportunities that contribute to commercial brand outcomes and optimise healthcare resource
  5. How to design and develop personalised interventional content that engages all
  6. Understand the application of digital technology for delivering personalised, scalable support
  7. Dos & don’ts for managing regulatory restrictions, effective enrolment and regional


2 Dec 2020 @ 10:00 am

2 Dec 2020 @ 05:00 pm

Duration: 7 hours


Hilton Zurich Airport Hotel

Hohenbühlstrasse 10


Organised by


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