Prepare for patent expiry with a winning LCM plan for established brands – Know which drivers of differentiation can be used – Learn where, when and how to compete in a generic world using late stage LCM strategies & tactics – Learn how to make portfolio management decisions for mature brands.
By attending this course you will learn;
17 Nov 2020 @ 10:00 am
18 Nov 2020 @ 04:00 pm
Duration: 1 days, 6 hours
The Courtyard Marriott Hotel Brussels