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Event

Communication Strategy -the tools you need

Communications activities need to be backed up by a communication strategy. Too often organisations are doing lots of communication activities but with no strategy. 

communications strategy is a complete plan of action to coordinate communication activities and resources and maximise their impact to support organisational/company/government reputation and business/corporate/policy objectives. A good strategy should define a hierarchy of goals, initiatives and KPIs to ensure those objectives are achieved.

Join us to learn a step-by-step process that will help you to plan communications.

Date: Tuesday 14 March 2017 - from 09.30 – 16.30
Venue: Rue de la Science 14b (The Atrium www.science14.com)
Fee: €300 (+ VAT if applicable) per person - lunch included

 What you can expect

This 1-day training is interactive and geared toward practical skills and methods. We provide you with tools and ideas that can be used in communication planning and you can even start to apply to your own organisation. The training will help you to write a communications strategy that will drive your communications campaigns.

Course content

  1. How to plan communication strategy.
  2. Stakeholders  - analysing and mapping stakeholders and audiences.
  3. How to decide on the best channels for you – media, digital or events.
  4. Evaluation and measurement – how to evaluate your communications.

http://communicatingeu.com/articles/communication-strategy-the-tools-you-need/

To register, please contact us at info@communicatingeu.com

When

14 Mar 2017 @ 09:30 am

14 Mar 2017 @ 04:30 pm

Duration: 7 hours


Where

Atrium, rue de la science 14b

Rue de la Science 14

Belgium


Language

Englishen


Organised by

Communicating Europe+

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