A communication is in plain English if it meets the needs of its audience — by using language, structure, and design so clearly and effectively that the audience has the best possible chance of readily finding what they need, understanding it, and using it.

Perfectly clear writing means that you connect with your clients and strengthen your business. It’s as simple as that. Poor communication damages your business by preventing understanding, turning clients away, and reducing compliance.

On this webinar we will introduce the principles of plain English as well as offering tips and advice. By the end of the webinar you will understand the need to use plain English in your organisation and the benefits it can bring.

We will cover the following topics.

• Benefits of plain English for businesses
• Benefits of plain English for the public sector
• Tips on improving style and reducing clutter in your writing

Writing in plain English is not difficult but it does require a different approach. To help you get started we will also be giving away some discount codes for our workshops at the end of the webinar.